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Alan Productions
Ad script package
Eighteen scripts in four groups — short films, positioning films, long form, and UGC shot on the model's own phone. Each one opens on a different reason to buy.
Four groups, split by how each one is made and how long it runs.
The paid workhorses. One reason each, hook in the first second, text on screen, straight to WhatsApp.
Slower, no numbers spoken. They argue why this is different and end on a question, which is what earns comments.
The full story in order, for people who already watched a short one. This is the retargeting layer — and the one place Units’ own voice comes in.
Filmed by the model on her own phone. No lockup, no music, no polish — same facts, her voice.
Why both kinds. The films carry the brand and do the paid work. The UGC cuts deliberately don't look like ads, so they reach the people who scroll past advertising — and they're what keeps the paid set from fatiguing.
Three genuinely different reasons to buy. Same body, different first second — that's the variable worth paying for.
You own the residence; the hotel brand runs it. It answers the question every buyer has: who looks after it when I'm not here?
Third-party proof instead of a sales claim — rated #1 in 6th of October on TripAdvisor, 4.9 out of 5, a 2026 Travellers' Choice winner. For a managed residence, the hotel's rating isn't a badge; it's the product.
The offer, stated flat — starting from 0% down payment, up to 11 years of equal instalments. It's the first thing every enquiry asks about.
Click a group to read its scripts.
Opening a group replaces whatever is open, so you only ever read one at a time.
Leads on: the differentiator — you own it, the hotel brand runs it
Hook · 0–1.5s“You own the residence. Hyatt Centric manages it.”
Not an outside management company.
Hotel standards, hotel amenities… bas fe beitak enta.
CloseMessage us on WhatsApp and we’ll walk you through the whole setup.
Leads on: the offer — cost of entry
Hook · 0–1.5s“Starting from zero down payment.”
Up to eleven years of equal instalments.
A branded residence, managed by Hyatt Centric.
CloseKallemna and we’ll send you the plan in writing.
Leads on: urgency — phase 1 is gone
Hook · 0–1.5s“Phase 1 sold out. Phase 2 just opened.”
Same brand, same standards… bas lessa fi units.
Hyatt Centric branded residences, in Cairo West.
CloseIf you want phase 2 before it goes, message us now.
Leads on: third-party proof — the rating, not the pitch
Hook · 0–1.5s“The hotel managing your residence is rated number one in 6th of October.”
4.9 out of 5 on TripAdvisor — and a 2026 Travellers’ Choice winner.
W da mesh kalamhom — that’s everyone who actually stayed there.
CloseCome see it yourself. Message us on WhatsApp.
Leads on: credibility — the brand is already here
Hook · 0–1.5s“I’m standing in front of the actual hotel. Mesh render.”
Hyatt Centric Cairo West is already open — the first Hyatt Centric in Africa.
Ya3ni the brand managing your residence… is already here.
CloseCome and see it. We’ll arrange it.
Leads on: location — the museum on your doorstep
Hook · 0–1.5s“Seven minutes between your door and the Grand Egyptian Museum.”
The Pyramids, minutes away.
Km 22 Cairo–Alex, fe alb West Cairo.
CloseWant the prices? Message us.
Leads on: scale — a district, not a compound
Hook · 0–1.5s“Two hundred feddans… kollaha makan wahed.”
Residential, commercial, sports, dining — everything inside it.
From Dahrawi to New Giza, connected to Pyramid Heights.
Ya3ni mesh compound — it’s a district.
CloseCome walk it with us.
Leads on: product range — who it fits
Hook · 0–1.5s“From 105 metres… up to 560.”
One bedroom to seven.
All managed by Hyatt Centric, under the same name.
CloseTell us how many rooms you need and we’ll send you the options.
Leads on: positioning — most projects stop at the name
Hook“A name on the building is one thing. The name managing it is another.”
Most branded residences stop at the name.
Hena Hyatt Centric itself manages the residences.
CloseThat’s the part nobody explains. What do you think?
Leads on: brand weight — what the Hyatt name is worth
Hook“Not every branded residence is the same.”
And the difference isn’t the logo… it’s what sits behind it.
Hyatt is the world’s second most valuable luxury hotel brand — right after Hilton.
CloseWhat stood out to you? Tell me.
Leads on: lifestyle — a way to live, not a property
Hook“Some projects sell you a unit. Others sell you a way to live.”
Here the hotel is open, the brand manages the residences, and it’s all under one name.
Ya3ni mesh mogarad sha2a.
CloseThat was a quick look. Tell me what you think.
Leads on: design — Hyatt Centric’s art concept
Hook“Hyatt Centric is built around art.”
And the residences are designed with the same feel.
Ya3ni you’re not living next to a hotel — you’re living inside the idea.
CloseDoes design like that make a difference to you?
Where Units comes in. These two reach people who have already watched a short film and know the product. The question they have left is who to buy through — so this is where Units’ own voice appears: one line in each, plus an end card on the versions posted to the Units account. The short films and UGC stay entirely on the product, so the creative test stays clean.
Leads on: the whole story, in order
Hook“This isn’t a project that’s going to be built. The hotel is already open.”
Hyatt Centric Cairo West — Africa’s first Hyatt Centric, and a 2026 Travellers’ Choice winner.
The new branded residences? Hyatt Centric manages them.
All inside two hundred feddans — residential, commercial, sports, dining.
Seven minutes from the Grand Egyptian Museum.
From 105 metres up to 560. One bedroom to seven.
Starting from zero down, with up to eleven years of equal instalments.
And the developer is financed by the EBRD and the IFC… ya3ni mesh ehna bas el watheqeen.
CloseAt Units, we’d rather give you the full picture than rush you. Message us on WhatsApp and we’ll send it in writing.
Leads on: the objection — who looks after it
Hook“Here’s the question everyone forgets to ask. Who looks after it when you’re not there?”
In a normal apartment, that’s your problem.
In a branded residence, the answer is written from day one.
And when the one managing it is Hyatt Centric… the answer gets easier.
It’s the same question to ask whoever sells it to you. At Units, we stay around long after the signature.
CloseWorth the difference? Tell me what you think.
Leads on: discovery — what this place actually is
“So I’m standing in front of Hyatt Centric Cairo West… and the story here is the new branded residences.”
You own the residence… bas Hyatt Centric is the one managing it.
Yalla, let me show you around.
Leads on: scepticism — she checks it herself
“I wanted to know how good this hotel actually is… fa I looked it up.”
Number one in 6th of October on TripAdvisor.
4.9 out of 5 — and a 2026 Travellers’ Choice winner.
Ya3ni that’s not their claim — that’s everyone who stayed.
Leads on: the obvious question, answered
“First question everyone asks… who takes care of the place when I’m not in it?”
Hena the answer is simple: Hyatt Centric itself.
Not an outside company.
W saraha that changed how I saw the whole thing.
Leads on: the offer, with no production around it
“Starting from zero down payment.”
Up to eleven years, equal instalments.
Ba2olha keda because it’s the first thing everyone asks.
The rest is in the DMs.
Click to open.
Two wordings to keep exact. The TripAdvisor ranking belongs to 6th of October City — say that, not Giza. And the Brand Finance ranking is about Hyatt, as the second most valuable luxury hotel brand — not Hyatt Centric on its own, and not without “luxury”.
The brand, management, museum distance and payment plan are confirmed. Still to confirm in writing: phase status, unit sizes, and the 200-feddan masterplan.
For the end card and any on-screen lockup, so the brand appears exactly as Hyatt requires.
We have 01020080006 from the last campaign — confirm it’s still the line you want leads on.
Each film argues a single reason. Ads that try to say everything get skipped, and the strongest line ends up buried where nobody reaches it.
Same body, different first second. That isolates the variable that actually moves cost per lead.
Hyatt Centric manages it, the Travellers’ Choice hotel, and from 0% down. Whichever wins keeps running; new variations go up against it rather than replacing it.
They reach the people who scroll past polished advertising, and they give the paid set somewhere to go when it fatigues.
Feeds and reels. We’d trim Audience Network — on the last campaign it drove the junk and the no-answers.