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Alan Productions
Ad script package
Eighteen scripts in four groups — short films, positioning films, long form, and UGC shot on the model's own phone. Each one opens on a different reason to buy.
Four groups, split by how each one is made and how long it runs.
The paid workhorses. One reason each, hook in the first second, text on screen, straight to WhatsApp.
Slower, no numbers spoken. They argue why this is different and end on a question, which is what earns comments.
The full story in order, for people who already watched a short one. This is the retargeting layer.
Filmed by the model on her own phone. No lockup, no music, no polish — same facts, her voice.
Why both kinds. The films carry the brand and do the paid work. The UGC cuts deliberately don't look like ads, so they reach the people who scroll past advertising — and they're what keeps the paid set from fatiguing.
Three genuinely different reasons to buy. Same body, different first second — that's the variable worth paying for.
The one thing almost nobody else in this market can say, and it answers the question every buyer has: who looks after it when I'm not here?
Third-party proof instead of a sales claim. 4.9 out of 5 from 2,790 reviews — and for a serviced apartment the hotel's rating isn't a badge, it's the product.
The offer, stated flat. It's the first thing every enquiry asks about, so one ad should simply answer it.
Click a group to read its scripts.
Opening a group replaces whatever is open, so you only ever read one at a time.
Leads on: the differentiator — ownership plus hotel service, no third party
Hook · 0–1.5s“You own the apartment. Hyatt Regency services it.”
Not a management company. Not a third party.
Same standards, same amenities… bas fe beitak enta.
CloseMessage us on WhatsApp and we’ll walk you through the whole setup.
Leads on: the offer — cost of entry
Hook · 0–1.5s“Zero down payment — and the plan is built around you.”
Eight, ten, or eleven years.
A serviced apartment under the Hyatt Regency name.
CloseKallemna and we’ll send you the plan in writing.
Leads on: urgency — phase 1 is gone
Hook · 0–1.5s“Phase 1 sold out. Phase 2 just opened.”
Same service, same standards… bas lessa fi units.
Under the Hyatt Regency name, in Cairo West.
CloseIf you want phase 2 before it goes, message us now.
Leads on: third-party proof — the rating, not the pitch
Hook · 0–1.5s“The hotel that services your apartment is number one in Giza.”
4.9 out of 5, from more than 2,700 reviews on TripAdvisor.
W da mesh kalamhom — that’s everyone who actually stayed there.
CloseCome see it yourself. Message us on WhatsApp.
Leads on: credibility — it already exists
Hook · 0–1.5s“I’m standing in front of the actual hotel. Mesh render.”
Hyatt Regency Cairo West has been open since 2021.
Ya3ni the service you’re buying… already exists.
CloseCome and see it. We’ll arrange it.
Leads on: location — proximity, in minutes
Hook · 0–1.5s“Twelve minutes between your door and the Grand Egyptian Museum.”
Nineteen to the Pyramids. Twenty to Sphinx airport.
Km 22 Cairo–Alex, fe alb West Cairo.
CloseWant the prices? Message us.
Leads on: scale — a district, not a compound
Hook · 0–1.5s“Two hundred feddans… kollaha makan wahed.”
Residential, commercial, sports, dining — everything inside it.
From Dahrawi to New Giza, connected to Pyramid Heights.
Ya3ni mesh compound — it’s a district.
CloseCome walk it with us.
Leads on: product range — who it fits
Hook · 0–1.5s“From 105 metres… up to 560.”
One bedroom to seven.
All hotel-serviced, under the same name.
CloseTell us how many rooms you need and we’ll send you the options.
Leads on: positioning — most projects stop at the name
Hook“A name on the building is one thing. The name servicing you is another.”
Most branded residences stop at the name.
Hena the hotel itself is behind the service — no third party.
CloseThat’s the part nobody explains. What do you think?
Leads on: brand weight — what the name is worth
Hook“Not every branded residence is the same.”
And the difference isn’t the logo… it’s what sits behind it.
Hyatt is the world’s second most valuable luxury hotel brand — right after Hilton.
CloseWhat stood out to you? Tell me.
Leads on: lifestyle — a way to live, not a property
Hook“Some projects sell you a unit. Others sell you a way to live.”
Here the hotel is open, the apartments are serviced, and it’s all under one name.
Ya3ni mesh mogarad sha2a.
CloseThat was a quick look. Tell me what you think.
Leads on: design — living inside the idea
Hook“The whole place is built around one idea.”
And the apartments carry the same feel.
Ya3ni you’re not living next to a hotel — you’re living inside the idea.
CloseDoes design like that make a difference to you?
Leads on: the whole story, in order
Hook“This isn’t a project that’s going to be built. It’s already open.”
Hyatt Regency Cairo West has been running since 2021 — and it’s number one in Giza on TripAdvisor.
The new serviced apartments? The hotel itself services them.
No third party, with the hotel’s own amenities.
All inside two hundred feddans — residential, commercial, sports, dining.
From 105 metres up to 560. One bedroom to seven.
And the developer is financed by the EBRD and the IFC… ya3ni mesh ehna bas el watheqeen.
CloseIf you want the details in writing, message us on WhatsApp.
Leads on: the objection — who looks after it
Hook“Here’s the question everyone forgets to ask. Who looks after it when you’re not there?”
In a normal apartment, that’s your problem.
In a serviced one, the answer is written from day one.
And when the one doing it is the number one hotel in Giza… the answer gets easier.
CloseWorth the difference? Tell me what you think.
Leads on: discovery — what this place actually is
“So I’m standing in front of Hyatt Regency Cairo West… and the story here is the new serviced apartments.”
You own the apartment… bas the hotel is the one running it.
Yalla, let me show you around.
Leads on: scepticism — she checks it herself
“I wanted to know how good this place actually is… fa I looked it up.”
Number one in Giza on TripAdvisor.
4.9 out of 5, from more than 2,700 people who actually stayed.
Ya3ni that’s not their claim — that’s everyone else’s.
Leads on: the obvious question, answered
“First question everyone asks… who takes care of the apartment when I’m not in it?”
Hena the answer is simple: Hyatt Regency itself.
Not another company. Not a third party.
W saraha that changed how I saw the whole thing.
Leads on: the offer, with no production around it
“Zero down payment. Wel ba2i over years.”
A serviced apartment in Cairo West, under the Hyatt Regency name.
Ba2olha keda because it’s the first thing everyone asks.
The rest is in the DMs.
Click to open.
Two wordings to keep exact. The museum is twelve minutes, not five — it’s a 7.8 km drive and a buyer checks it in seconds. And the Hyatt ranking is “second most valuable luxury hotel brand” — without “luxury” the claim doesn’t hold.
Exactly how the product should be named on screen and in the ad copy.
The service model, the payment plan, phase status, unit sizes and the masterplan scale — as they should be stated publicly. Everything marked client-confirmed comes from the visit; we just need it in writing before spend goes behind it.
We have 01020080006 from the last campaign — confirm it’s still the line you want leads on.
Each film argues a single reason. Ads that try to say everything get skipped, and the strongest line ends up buried where nobody reaches it.
Same body, different first second. That isolates the variable that actually moves cost per lead.
The hotel-services-it film, number one in Giza, and zero down. Whichever wins keeps running; new variations go up against it rather than replacing it.
They reach the people who scroll past polished advertising, and they give the paid set somewhere to go when it fatigues.
Feeds and reels. We’d trim Audience Network — on the last campaign it drove the junk and the no-answers.